Avon Cosmetics London – “Summer White” (Editorial Photoshoot, 2022)
Client: Avon Cosmetics London
Campaign: Summer White
Format: Global Editorial Photoshoot
Avon Cosmetics London brought its Summer White fragrance line to life with a stunning editorial photoshoot in Mauritius. Known for its vibrant, youthful, and fresh identity, Avon selected the island’s natural light, turquoise lagoons, and golden beaches as the perfect canvas to reflect the product’s essence of elegance and carefree summer living. The campaign combined aspirational lifestyle imagery with premium beauty photography for use across international marketing channels.
Service Production in Mauritius
Identical Media was proud to act as the local service production partner for Avon, ensuring the photoshoot achieved cinematic quality while staying on schedule and budget. Our contributions included:
- Location scouting & permits across beaches, lagoons, gardens, and luxury resort settings.
- High-end photography and lighting equipment rental through Mediavision, including ARRI lighting, grip rigs, and precision lenses for editorial beauty work.
- Production logistics covering transport, accommodation, catering, and on-set services for international creative teams.
- Local crew support for styling, unit management, and seamless integration with the global Avon creative team.
Our extensive experience with fashion and beauty productions ensured Avon’s Summer White campaign was executed to international standards, creating fresh and impactful imagery for the brand’s global audience.
Key Crew & Credits
- Client: Avon Cosmetics London
- Campaign: Summer White
- Deliverables: Editorial Photoshoot
- Service Produced by: Identical Media in Mauritius
Why Mauritius for Beauty & Editorial Productions?
Mauritius provides an unbeatable mix of year-round natural sunlight, diverse beachscapes, and luxury resort settings, making it ideal for international beauty campaigns. The Avon Summer White photoshoot also qualified for the Mauritius Film Rebate Scheme, offering up to 40% rebate on qualifying expenditures. With Identical Media managing production services and Mediavision supplying world-class photographic and lighting equipment, Avon achieved a premium campaign that reflected the spirit of summer with cinematic quality.
