Crisp & Juicy (Austria) – Waterdrop (TVC & Lifestyle Photoshoot, 2023)
Production Company: Crisp & Juicy (Austria)
Client: Waterdrop
Format: Television Commercial & Lifestyle Photoshoot
Waterdrop, the Austrian microdrink brand revolutionizing the beverage industry with its eco-friendly hydration cubes, selected Mauritius for a major TVC and lifestyle photoshoot in 2023. Produced by Crisp & Juicy (Austria), the campaign highlighted Waterdrop’s message of sustainability, wellness, and modern living against the cinematic backdrops of Mauritius’ turquoise lagoons, lush greenery, and luxury resorts. The resulting content was used across broadcast, social media, and digital platforms in European and global markets.
Service Production in Mauritius
Identical Media acted as the local service production partner, ensuring the Waterdrop campaign was executed to international commercial standards by providing:
- Location scouting & permits across beaches, wellness resorts, and natural landscapes aligned with Waterdrop’s sustainable brand ethos.
- High-end film & photography equipment rental via Mediavision, including ARRI Alexa Mini LF, drones, grip, and lighting setups.
- Production logistics covering transport, catering, accommodation, and unit management for the Austrian crew and models.
- Local crew support integrated with Crisp & Juicy’s creative team to deliver smooth operations on set.
With our proven track record in lifestyle and branded content, Identical Media helped Waterdrop deliver a fresh, cinematic campaign that reinforced its identity as a premium sustainable beverage brand.
Key Crew & Credits
- Production Company: Crisp & Juicy (Austria)
- Client: Waterdrop
- Format: TVC & Lifestyle Photoshoot
- Year: 2023
- Service Produced by: Identical Media in Mauritius
Why Mauritius for Beverage & Lifestyle Campaigns?
Mauritius offers tropical backdrops, luxury hospitality, and diverse natural environments that make it an ideal filming destination for food, beverage, and lifestyle campaigns. The Waterdrop shoot also qualified for the Mauritius Film Rebate Scheme, offering a 30% rebate on qualifying expenditures (QPE). With Identical Media delivering international-standard service production and Mediavision supplying cutting-edge equipment, Waterdrop achieved a global campaign that blended sustainability, style, and cinematic quality.
