Euromillions – National Lottery UK (Commercial Campaign)
The Euromillions National Lottery UK campaign brought one of the world’s most recognized lottery brands to the spectacular landscapes of Mauritius. Filmed for a UK audience, the commercial emphasized the sense of possibility, luxury, and freedom that winning the lottery can bring. With golden beaches, turquoise lagoons, and vibrant tropical settings, Mauritius served as the perfect canvas to tell a story of dreams becoming reality.
Service Production in Mauritius
Identical Media was proud to act as the local service production partner, managing every stage of the Mauritius-based shoot. Our services included:
- Location scouting & permits to secure iconic beaches, luxury resorts, and lifestyle backdrops that aligned with the aspirational lottery theme.
- Film equipment rental via Mediavision, providing ARRI Alexa Mini LF, RED systems, advanced grip & lighting packages, and drone solutions, capable of supporting productions at the same standard as top-tier UK commercial shoots.
- Full production logistics including ground transport, accommodation, catering, and compliance for cast and crew.
- Local crew support integrated seamlessly with the international creative and production teams.
Our extensive experience with international advertising agencies allowed us to deliver a world-class campaign on time and on budget, while capturing the energy and aspiration of the Euromillions brand.
Key Crew & Credits
- Client: Euromillions – National Lottery UK
- Campaign Deliverables: Television commercial & branded content
- Service Produced by: Identical Media in Mauritius
Why Mauritius for UK Commercial Productions?
Mauritius offered the perfect combination of luxury lifestyle visuals, exotic landscapes, and efficient production incentives for this aspirational campaign. By accessing the Mauritius Film Rebate Scheme, the production qualified for a 30% rebate on qualifying expenditures (QPE). With Identical Media handling on-the-ground logistics and Mediavision supplying state-of-the-art film equipment, Mauritius proved to be an ideal filming destination for a high-profile UK commercial campaign.
