Ferrero – Raffaello (TV Commercial, Global Campaign)
Client: Ferrero
Brand: Raffaello
Format: Global TV Commercial
Ferrero, one of the world’s leading confectionery brands, selected the Maldives as the filming destination for its Raffaello TV Commercial. Known for its delicate blend of coconut, almonds, and white chocolate, Raffaello embodies indulgence and lightness, qualities that perfectly matched the Maldives’ pristine beaches, turquoise lagoons, and tropical luxury. The campaign celebrated Raffaello’s signature message of elegance, romance, and timeless pleasure, positioning it within aspirational lifestyle imagery for global audiences.
Service Production in the Maldives
Identical Media acted as the service production partner for Ferrero, delivering end-to-end production support in the Maldives:
- Location scouting & permits at exotic beaches, luxury resorts, and natural gardens that complemented the Raffaello brand identity.
- High-end film equipment rental through Mediavision, including ARRI Alexa cameras, RED systems, drones, grip, and professional lighting rigs.
- Production logistics covering accommodation, transport, catering, and on-set unit management for international cast and crew.
- Local crew support integrated seamlessly with the European creative team to ensure premium delivery.
By combining cinematic landscapes with precise production execution, Identical Media ensured that Raffaello’s global TVC captured the refined elegance of both the product and the Maldives itself.
Key Crew & Credits
- Client: Ferrero
- Brand: Raffaello
- Deliverables: Global TV Commercial
- Service Produced by: Identical Media in the Maldives
Why the Maldives for Luxury Food & Lifestyle Campaigns?
The Maldives offers an unbeatable combination of luxury locations, tropical light, and cinematic backdrops, making it a perfect choice for premium lifestyle and food brands like Raffaello. With Identical Media managing service production and Mediavision supplying world-class film equipment, Ferrero’s Raffaello campaign was delivered to international commercial standards with both creative impact and financial efficiency.
