Freya Swimwear – Global Campaign (Photoshoot & TVC)
Client: Freya Swim (Wacoal Group)
Format: TV Commercial & Editorial Photoshoot
Freya Swimwear, one of the world’s leading brands in fashion-forward lingerie and swimwear, selected Mauritius as the filming destination for a global photoshoot and commercial campaign. Known for its bold prints, youthful style, and vibrant identity, the Freya Swim campaign captured models against Mauritius’ golden beaches, turquoise lagoons, and dramatic coastlines. The island’s diverse settings provided the perfect backdrop for a campaign that was both aspirational and stylish, aligning seamlessly with Freya’s international brand image.
Service Production in Mauritius
Identical Media acted as the local service production company for Freya Swim, delivering a seamless campaign execution that included:
- Location scouting & permits across Mauritius’ pristine beaches, tropical gardens, and luxury resorts.
- Film and photography equipment rental through Mediavision, Mauritius’ leading equipment rental provider, supplying ARRI Alexa and RED camera systems, advanced grip & lighting, and aerial drones.
- Editorial photoshoot production support including styling, set support, local crew management, and logistics.
- Production logistics covering accommodation, catering, ground transport, and unit services for international crews and models.
With extensive experience in fashion and swimwear productions, Identical Media ensured Freya Swim achieved striking visuals tailored for global advertising and editorial platforms.
Key Crew & Credits
- Client: Freya Swim (Wacoal Group)
- Deliverables: Editorial Photoshoot & TVC Campaign
- Service Produced by: Identical Media in Mauritius
Why Mauritius for Swimwear & Lifestyle Campaigns?
Mauritius is a natural choice for international swimwear productions thanks to its tropical beaches, consistent natural sunlight, and luxury resort infrastructure. The Freya Swimwear project also benefited from the Mauritius Film Rebate Scheme, offering a 30% rebate on qualifying expenditures (QPE). With Identical Media managing permits, logistics, and crew, and Mediavision supplying high-end film and photography equipment, the campaign was delivered to premium international standards for maximum global impact.
