Herbal Essences – Chamomile Shampoo (EU Campaign)
Herbal Essences, one of the world’s most recognizable hair care brands, chose Mauritius as the filming destination for its European Chamomile Shampoo campaign. With its pristine beaches, lush greenery, and golden natural light, Mauritius provided the perfect environment to highlight the shampoo’s promise of purity, shine, and natural ingredients. The campaign combined lifestyle sequences with stunning hair visuals, positioning the Chamomile Shampoo as both refreshing and luxurious for the European market.
Service Production in Mauritius
Identical Media acted as the service production company in Mauritius, handling every element of the shoot, including:
- Location scouting & permits to secure idyllic natural landscapes, golden beaches, and gardens filled with blooming flora.
- High-end camera, grip, and lighting rentals provided through Mediavision, Mauritius’ leading rental company, capable of supplying ARRI Alexa and RED systems, macro lenses, drones, and advanced G&E packages.
- Production logistics including accommodation, catering, ground transport, and full unit management for cast and crew.
- Local crew support to deliver an efficient, cost-effective, and internationally standardized production.
Our expertise in servicing large-scale commercial campaigns ensured Herbal Essences achieved a visually stunning and on-brand result for its European release.
Key Crew & Credits
- Client: Herbal Essences
- Product: Chamomile Shampoo (EU Market)
- Campaign Deliverables: Television commercial, branded content, and lifestyle imagery
- Service Produced by: Identical Media in Mauritius
Why Mauritius for Beauty & Lifestyle Productions?
Mauritius delivered everything required for a premium beauty campaign, from tropical beaches and botanical gardens to year-round natural sunlight ideal for hair and lifestyle filming. The campaign also qualified for the Mauritius Film Rebate Scheme, which offers a 30% rebate on qualifying production expenditure (QPE). With Identical Media managing permits, crews, and logistics, and Mediavision supplying cutting-edge film equipment, Herbal Essences was able to execute a high-quality European campaign with both creative and financial efficiency.
