Lascana – Summer Campaign (2015)
Client: Lascana (Germany)
Campaign: Summer Fashion & Swimwear 2015
Format: TV Commercial & Editorial Photoshoot
Lascana, the internationally recognized fashion and swimwear brand, selected Mauritius as the backdrop for its 2015 Summer Campaign. The project included both a television commercial and an editorial photoshoot, capturing the brand’s stylish new swimwear collection against the island’s world-class natural scenery. From turquoise lagoons and white-sand beaches to luxury resorts and tropical gardens, Mauritius provided the perfect environment for aspirational fashion storytelling that resonated with Lascana’s global audience.
Service Production in Mauritius
Identical Media was proud to act as the service production partner for Lascana, supporting the creative team with:
- Location scouting & permits across Mauritius’ coastlines, luxury resorts, and natural interiors.
- High-end film & photography equipment rental provided through Mediavision, including ARRI Alexa cameras, RED systems, advanced grip & lighting, and aerial drone support.
- Full production logistics covering accommodation, catering, transport, and unit services for international cast and crew.
- Editorial photoshoot production with styling, set support, and local unit management to integrate seamlessly with Lascana’s German creative team.
Our expertise in lifestyle and fashion campaigns allowed the project to run smoothly, producing striking imagery and cinematic content for Lascana’s European and global marketing platforms.
Key Crew & Credits
- Client: Lascana
- Campaign: Summer 2015 Swimwear
- Deliverables: TV Commercial & Photoshoot
- Service Produced by: Identical Media in Mauritius
Why Mauritius for Swimwear & Fashion Campaigns?
Mauritius offers a stunning variety of beaches, tropical light, and luxury settings, making it one of the world’s premier destinations for fashion and swimwear campaigns. The Lascana project also accessed the Mauritius Film Rebate Scheme, which provides a 30% rebate on qualifying expenditure (QPE). With Identical Media handling production logistics and Mediavision supplying world-class equipment, Lascana achieved a campaign that combined aspirational fashion with the cinematic beauty of Mauritius.
