London Alley Film Production (UK) – Thomson / TUI (Tourism TVC Campaign)
Client: Thomson Holidays / TUI (United Kingdom)
Production Company: London Alley Film Production
Format: Global Tourism TV Commercial
Thomson Holidays, now operating globally under the TUI brand, chose Mauritius as the destination for a high-profile tourism TV commercial. Produced by London Alley Film Production (UK), the campaign captured the magic of a tropical holiday experience, highlighting turquoise lagoons, luxury resorts, and vibrant island life. Designed for UK and European audiences, the film positioned Mauritius as a premier long-haul travel destination under the trusted Thomson/TUI brand.
Service Production in Mauritius
Identical Media delivered full service production support for London Alley and TUI, including:
- Location scouting & permits across beaches, resorts, and cultural landmarks to highlight Mauritius’ diverse tourism offering.
- Film equipment rental via Mediavision, supplying ARRI Alexa and RED systems, drones, grip, and cinematic lighting rigs.
- Production logistics covering transport, accommodation, catering, and unit services for a large international crew.
- Local crew & unit management to ensure smooth collaboration with the UK production team and delivery to broadcast standards.
Our ability to service global advertising campaigns allowed TUI to achieve cinematic visuals that showcased both the brand’s identity and Mauritius’ appeal as a holiday destination.
Key Crew & Credits
- Client: Thomson Holidays / TUI
- Production Company: London Alley Film Production (UK)
- Campaign: Tourism TV Commercial
- Service Produced by: Identical Media in Mauritius
Why Mauritius for UK Tourism Campaigns?
The UK remains one of Mauritius’ strongest long-haul tourism markets, making it a natural choice for British travel brands like TUI to film here. Mauritius offers luxury resorts, unspoiled beaches, and year-round sunshine that appeal directly to UK audiences. The production also qualified for the Mauritius Film Rebate Scheme, providing a 30% rebate on qualifying expenditures (QPE). With Identical Media handling permits, logistics, and service production, and Mediavision supplying world-class film equipment, the TUI campaign showcased Mauritius to millions of holidaymakers across the UK and Europe.
