OMD Mauritius – Huawei Global Campaign (TVC, 2022)
Client: Huawei
Agency: OMD Mauritius
Format: Global TV Commercial
Huawei, one of the world’s leading technology companies, launched a global television commercial campaign with service production by Identical Media in Mauritius. The campaign highlighted Huawei’s commitment to innovation, connectivity, and cutting-edge lifestyle technology, blending sleek product visuals with aspirational lifestyle imagery. Shot against Mauritius’ unique mix of modern architecture and pristine natural landscapes, the film positioned Huawei as both a high-tech and lifestyle-forward brand in global markets.
Service Production in Mauritius
Identical Media acted as the service production partner for OMD Mauritius and Huawei, delivering full production services including:
- Location scouting & permits across urban, coastal, and luxury lifestyle settings in Mauritius.
- Film equipment rental through Mediavision, supplying ARRI Alexa LF and RED camera systems, drones, advanced grip and electrical packages, and cinematic lighting.
- Production logistics covering transport, accommodation, catering, and compliance for international cast and crew.
- Local crew support & unit management to ensure seamless integration with the agency and Huawei’s creative team.
Our expertise in servicing international commercial campaigns allowed Huawei to achieve world-class production standards while maximizing efficiency and local support.
Key Crew & Credits
- Client: Huawei
- Agency: OMD Mauritius
- Campaign: Global TVC
- Service Produced by: Identical Media in Mauritius
Why Mauritius for Global Commercial Campaigns?
Mauritius offers a unique combination of modern infrastructure, luxury locations, and diverse natural backdrops that make it ideal for global advertising campaigns. The Huawei project also accessed the Mauritius Film Rebate Scheme, providing a 30% rebate on qualifying expenditure (QPE). With Identical Media managing all service production requirements and Mediavision supplying top-tier camera, drone, and lighting gear, Huawei’s campaign achieved cinematic quality while benefiting from one of the world’s most competitive production incentive schemes.
