Production International (London, UK) – Kellogg’s (Television Commercial)
Production Company: Production International (London, United Kingdom)
Client: Kellogg’s
Format: Global Television Commercial
Kellogg’s, one of the world’s most iconic FMCG brands, chose Mauritius as the filming destination for a vibrant television commercial produced by Production International (London). The campaign showcased Kellogg’s family-oriented values, combining the island’s tropical scenery with lifestyle-driven storytelling to reinforce the brand’s position as a household favorite across global markets.
Service Production in Mauritius
Identical Media was the local service production company, supporting Production International with:
- Location scouting & permits across beaches, family resorts, and lifestyle backdrops suited to Kellogg’s narrative.
- Film equipment rental through Mediavision, supplying ARRI Alexa and RED camera systems, grip, lighting, and drones for cinematic quality.
- Production logistics including transport, accommodation, catering, and full unit management for the UK and international crew.
- Local crew support to ensure seamless integration with Production International’s London-based creative team.
Our experience in international FMCG commercials ensured that Kellogg’s campaign delivered a polished, family-friendly aesthetic aligned with its global brand identity.
Key Crew & Credits
- Production Company: Production International (London, UK)
- Client: Kellogg’s
- Format: Global Television Commercial
- Service Produced by: Identical Media in Mauritius
Why Mauritius for FMCG Commercials?
Mauritius provides family-friendly locations, tropical beaches, and diverse cultural backdrops, making it an ideal setting for international food and lifestyle commercials. The Kellogg’s TVC also qualified for the Mauritius Film Rebate Scheme, offering a 30% rebate on qualifying expenditures (QPE). With Identical Media providing trusted service production and Mediavision supplying high-end equipment, Kellogg’s was able to capture world-class visuals in Mauritius while maximizing production value.
