Promovacances – “Petits Prix, Grandes Vacances” (TVC Campaign, France)
Client: Promovacances (France)
Campaign: Petits Prix, Grandes Vacances
Format: Television Commercial
Promovacances, one of France’s leading online travel agencies, launched its Petits Prix, Grandes Vacances campaign with a vibrant television commercial filmed in Mauritius. The project highlighted the brand’s promise of affordable holidays that still feel extraordinary, showcasing the island’s beaches, turquoise lagoons, and family-friendly resorts. Designed for the French and European markets, the campaign captured the dream of exotic vacations at unbeatable prices.
Service Production in Mauritius
Identical Media was the service production company for Promovacances, managing the entire shoot on location. Our role included:
- Location scouting & permits across family resorts, beaches, and lifestyle backdrops that aligned with the brand’s campaign message.
- Film equipment rental provided through Mediavision, Mauritius’ leading rental provider, supplying ARRI Alexa cameras, drones, grip, and lighting packages.
- Production logistics covering accommodation, catering, ground transport, and unit services for international cast and crew.
- Local crew integration with French creative teams to ensure cultural alignment and efficient execution.
Our experience in international tourism campaigns allowed Promovacances to deliver cinematic imagery while maintaining efficient production processes in Mauritius.
Key Crew & Credits
- Client: Promovacances (France)
- Campaign: Petits Prix, Grandes Vacances
- Deliverables: Television Commercial
- Service Produced by: Identical Media in Mauritius
Why Mauritius for French Tourism Campaigns?
Mauritius is a favorite holiday destination for the French market, offering luxury resorts, white-sand beaches, and year-round sunshine. The Promovacances shoot also qualified for the Mauritius Film Rebate Scheme, which provides a 30% rebate on qualifying expenditures (QPE). With Identical Media delivering on-the-ground production services and Mediavision supplying high-end film equipment, the campaign was executed to international commercial standards while reinforcing Mauritius as a premier destination for French holidaymakers.
