RBH – Fantasie & Freya Swim (Photoshoot & TVC Campaign, 2022)
Client: RBH
Brands: Fantasie Swim & Freya Swim
Format: Photoshoot & TV Commercial Campaign
RBH, the company behind internationally renowned lingerie and swimwear brands Fantasie and Freya, selected Mauritius as the destination for their global swimwear campaign. The project included both a cinematic television commercial and a high-end editorial photoshoot, showcasing the island’s pristine beaches, turquoise lagoons, and lush tropical landscapes. Designed to highlight the brands’ new swimwear collections, the campaign brought together fashion, lifestyle, and aspirational travel imagery at the highest level of production quality.
Service Production in Mauritius
Identical Media provided full service production support in Mauritius, ensuring that both the photoshoot and TVC ran seamlessly. Our services included:
- Location scouting & permits at white-sand beaches, palm groves, resorts, and coastal lagoons.
- Film equipment rental through Mediavision, Mauritius’ leading film rental company, supplying ARRI Alexa and RED cameras, drones, grip & lighting for cinematic commercial quality.
- Editorial photoshoot production covering styling, model coordination, set support, and unit logistics.
- Production logistics including transport, accommodation, catering, and on-set support for international crews and talent.
Our expertise in handling fashion and lifestyle productions allowed the campaign to deliver striking visuals for both TV and print, aligning with the premium identity of Fantasie and Freya Swim.
Key Crew & Credits
- Client: RBH
- Brands: Fantasie Swim, Freya Swim
- Campaign: TVC & Editorial Photoshoot
- Service Produced by: Identical Media in Mauritius
Why Mauritius for Fashion & Swimwear Campaigns?
Mauritius offers an unbeatable combination of tropical beaches, crystal lagoons, and luxury resort settings, making it a dream destination for global fashion and swimwear campaigns. This project also benefited from the Mauritius Film Rebate Scheme, providing a 30% rebate on qualifying expenditures (QPE). With Identical Media managing service production and Mediavision supplying top-tier equipment, Fantasie and Freya Swim were able to execute a world-class campaign that resonated globally across TV, digital, and print media.
