Robinson Club – Summer Campaign (2015)
Client: Robinson Club
Campaign: Summer Lifestyle Campaign 2015
Format: TV Commercial & Lifestyle Photoshoot
Robinson Club, one of Europe’s leading premium resort and lifestyle brands, selected Mauritius as the location for its 2015 Summer Campaign. The project combined a television commercial with an editorial-style photoshoot, highlighting the unique blend of relaxation, adventure, and natural beauty that Robinson Club offers its international guests. Filmed across the island’s turquoise lagoons, pristine beaches, and lush interiors, the campaign celebrated Mauritius as both a dream holiday destination and a world-class filming hub.
Service Production in Mauritius
Identical Media acted as the service production partner, supporting Robinson Club’s global campaign with:
- Location scouting & permits at luxury resorts, beaches, and tropical landscapes across Mauritius.
- Film and photography equipment rental via Mediavision, including ARRI Alexa cameras, RED systems, drones, grip, and professional lighting packages.
- Production logistics including accommodation, catering, ground transport, and full unit support for cast and crew.
- Local crew & unit management to integrate seamlessly with Robinson Club’s international creative team.
Our proven track record with tourism and lifestyle campaigns allowed Robinson Club to deliver aspirational, high-quality visuals for international audiences while keeping production efficient and cost-effective.
Key Crew & Credits
- Client: Robinson Club
- Campaign: Summer 2015 Lifestyle Campaign
- Deliverables: TV Commercial & Lifestyle Photoshoot
- Service Produced by: Identical Media in Mauritius
Why Mauritius for Tourism & Lifestyle Campaigns?
Mauritius offers a unique mix of luxury resorts, stunning beaches, and adventurous outdoor experiences, making it the perfect backdrop for global lifestyle and tourism campaigns. The Robinson Club campaign also qualified for the Mauritius Film Rebate Scheme, providing a 30% rebate on qualifying expenditures (QPE). With Identical Media delivering local service production and Mediavision supplying cutting-edge camera and lighting gear, the campaign achieved the aspirational look and feel Robinson Club is known for worldwide.
