Fresh Cosmetics – Tea Elixir Serum Campaign (TVC, Image Film & Photoshoot, 2023)
For the global launch of the Tea Elixir Serum, luxury skincare brand Fresh Cosmetics partnered with Identical Media to deliver a cinematic television commercial, a branded image film, and an editorial photoshoot. Filmed in 2023, the campaign celebrated the product’s natural ingredients while showcasing Mauritius’ breathtaking landscapes, positioning the island as the perfect setting for a premium beauty story.
The campaign highlighted Mauritius’ unique blend of tea plantations, volcanic coastline, lush forests, and serene lagoons, aligning seamlessly with Fresh Cosmetics’ vision of wellness and natural luxury. Both the moving image and stills production presented the Tea Elixir Serum as a product deeply rooted in nature yet elevated with high-end artistry.
Service Production in Mauritius
Identical Media provided full production services in Mauritius, including:
- Location scouting & permits across tea-rich plantations, tropical forests, waterfalls, and the rugged southern shoreline.
- High-end film and product cinematography equipment supplied by Mediavision, including ARRI Alexa and RED camera systems, precision macro lenses, and advanced grip & lighting.
- State-of-the-art drone cinematography for sweeping aerial landscapes and dramatic natural reveals.
- Editorial photoshoot production support including styling, logistics, set dressing, and unit management.
Our team worked closely with Fresh Cosmetics and international creative partners to ensure the campaign captured both the natural essence of Mauritius and the brand’s luxurious identity.
Key Crew & Credits
- Client: Fresh Cosmetics
- Campaign: Tea Elixir Serum Global Launch
- Deliverables: TVC, Image Film, Editorial Photoshoot
- Service Produced by: Identical Media in Mauritius
Why Mauritius for Beauty & Commercial Productions?
Mauritius offered a diverse visual palette, from lush tea plantations to volcanic coastlines and tropical greenery, perfectly suited to Fresh Cosmetics’ natural brand ethos. The campaign also accessed the Mauritius Film Rebate Scheme, providing a 30% rebate on qualifying expenditures. With Identical Media managing end-to-end production and Mediavision supplying world-class gear, Fresh achieved a visually stunning campaign that resonated across global markets while optimizing production budgets.
