The Westin Maldives Miriandhoo Resort – Lifestyle & Hospitality Campaign
Client: Marriott International
Brand: The Westin Hotels & Resorts
Location: The Westin Maldives Miriandhoo Resort
Format: Image Film & Lifestyle Photoshoot
The Westin Maldives Miriandhoo Resort, part of Marriott International’s Westin Hotels & Resorts portfolio, partnered with Identical Media to create a premium image film and lifestyle photoshoot showcasing the property’s world-class luxury and wellness-driven hospitality. The campaign highlighted the resort’s overwater villas, turquoise lagoons, spa experiences, and fine dining, positioning The Westin Maldives as one of the most desirable travel destinations in the Indian Ocean.
Service Production in the Maldives
Identical Media provided comprehensive service production support for the campaign, including:
- Location management & permits across the resort, including overwater villas, beaches, dining spaces, and wellness areas.
- Film & photography equipment rental via Mediavision, supplying ARRI Alexa and RED camera systems, drones, underwater housings, grip, and lighting for cinematic results.
- Marine coordination & safety for shoots involving water-based and underwater filming.
- Production logistics including transport, accommodation, catering, and on-site unit management for international teams.
With a proven track record in luxury resort productions, Identical Media ensured the campaign reflected The Westin’s wellness-focused identity while delivering to the highest global standards.
Key Crew & Credits
- Client: Marriott International
- Brand: The Westin Hotels & Resorts
- Location: The Westin Maldives Miriandhoo Resort
- Deliverables: Lifestyle Image Film & Photoshoot
- Service Produced by: Identical Media in the Maldives
Why the Maldives for Luxury Hospitality Campaigns?
The Maldives is one of the world’s most iconic destinations for luxury lifestyle and resort branding, offering turquoise lagoons, coral reefs, and exclusive overwater villas. With Identical Media providing international-standard production services and Mediavision supplying cutting-edge film equipment, The Westin Maldives Miriandhoo Resort campaign achieved cinematic quality that matched the prestige of the Westin brand. While the Maldives does not currently offer a film rebate, Mauritius provides a 40% rebate only for feature films (min USD 1M QPE) and high-end TV drama (min USD 150,000 per episode), while TV commercials and image films (min USD 30,000 QPE) qualify for 30%, making Identical Media the ideal partner for productions spanning the Indian Ocean region.
