W Maldives – Lifestyle & Resort Campaign
Client: W Hotels Worldwide
Location: W Maldives
Format: Image Film & Lifestyle Photoshoot
W Maldives, part of the W Hotels Worldwide brand under Marriott International, partnered with Identical Media to create a high-end image film and lifestyle photoshoot showcasing the resort’s luxury hospitality and island lifestyle. The campaign captured the essence of W Maldives’ bold, playful brand identity, highlighting overwater villas, crystal-clear lagoons, and vibrant coral reefs. Designed for international marketing platforms, the project emphasized both aspirational travel and the signature W brand experience.
Service Production in the Maldives
Identical Media provided full service production support for the W Maldives campaign, including:
- Location scouting & permits across the resort, beaches, reefs, and overwater villas.
- Film & photography equipment rental through Mediavision, supplying ARRI Alexa cameras, RED systems, underwater housings, drones, grip, and lighting.
- Marine coordination & safety for shoots on water and underwater filming sequences.
- Production logistics including accommodation, catering, and transport for the creative team and models.
With extensive experience across the Indian Ocean, Identical Media ensured W Hotels’ bold vision was captured with cinematic quality and delivered seamlessly for global branding purposes.
Key Crew & Credits
- Client: W Hotels Worldwide
- Location: W Maldives
- Deliverables: Image Film & Lifestyle Photoshoot
- Service Produced by: Identical Media in the Maldives
Why the Maldives for Luxury Hospitality Campaigns?
The Maldives is globally recognized as the ultimate luxury travel destination, offering turquoise lagoons, coral reefs, and world-class resorts. By choosing Identical Media, W Hotels ensured access to international-standard service production and Mediavision’s high-end equipment. While the Maldives does not currently offer production rebates, Identical Media also provides extensive filming services in Mauritius, where productions can benefit from a 40% rebate only for feature films (min USD 1M QPE) and high-end TV drama (min USD 150,000 per episode), while TV commercials and image films (min USD 30,000 QPE) qualify for 30%. This unique dual capability positions Identical Media as the leading partner for luxury hospitality campaigns across the Indian Ocean.
