We Are Plus (New York, USA) – LUX* Resorts POS Films
Agency: We Are Plus (New York, United States)
Client: LUX* Resorts & Hotels
Format: Point-of-Sale (POS) Branded Films
LUX* Resorts & Hotels, a premier Mauritian hospitality brand, partnered with US-based creative agency We Are Plus to produce a series of branded POS films for international distribution. Designed to capture the spirit of Lighter. Brighter. LUX*, the films showcased the brand’s world-class resorts, wellness experiences, fine dining, and lifestyle activities across Mauritius. The campaign highlighted LUX*’s signature blend of luxury and authenticity, reinforcing its global reputation as one of the leading Indian Ocean hospitality brands.
Service Production in Mauritius
Identical Media acted as the service production partner for We Are Plus, providing end-to-end support, including:
- Location scouting & permits across multiple LUX* Resorts in Mauritius, ensuring cinematic coverage of beaches, villas, spas, and restaurants.
- Film equipment rental through Mediavision, supplying ARRI Alexa and RED systems, drones, grip, and lighting packages.
- Production logistics covering ground transport, accommodation, catering, and on-set services for the US agency team and resort staff.
- Local crew integration to streamline collaboration with We Are Plus’ New York creative team.
By combining cinematic imagery with seamless production, Identical Media ensured the branded films reflected LUX*’s premium positioning in the global hospitality market.
Key Crew & Credits
- Agency: We Are Plus (New York, USA)
- Client: LUX* Resorts & Hotels
- Deliverables: Point-of-Sale Branded Films
- Service Produced by: Identical Media in Mauritius
Why Mauritius for Luxury Hospitality Films?
Mauritius is home to some of the world’s most prestigious luxury resorts, making it an ideal location for hospitality campaigns targeting global travelers. The LUX* Resorts POS films also qualified for the Mauritius Film Rebate Scheme, offering up to 40% rebate on qualifying expenditures (QPE). With Identical Media providing trusted service production and Mediavision supplying advanced camera and lighting gear, LUX* Resorts achieved branded content that resonated across global markets.
