A Perfect Combination of Film & Photo in Mauritius: Lascana Campaign
Identical Media was proud to be chosen as the full-service digital production company in Mauritius for the Lascana Summer Campaign, featuring international top model Erin Heatherton. This project brought together both film and photo elements to create a stunning showcase of fashion set against Mauritius’ breathtaking landscapes.
About the Campaign
Lascana, the global fashion and lingerie brand, entrusted Identical Media with the production of its summer collection campaign. To capture the spirit of the brand, the campaign combined cinematic storytelling with striking still photography, maximizing the natural beauty and unique backdrops of Mauritius.
Why Mauritius?
Mauritius offers a variety of backdrops that are ideal for fashion campaigns, including:
- White sandy beaches and turquoise lagoons
- Tropical forests and dramatic waterfalls
- Luxury hotels and resorts
- Golden sunsets that elevate fashion photography and videography
This versatility made Mauritius the perfect canvas for Lascana’s summer story.
Featuring Erin Heatherton
Erin Heatherton, one of the world’s most recognized models and a former Victoria’s Secret Angel, brought global star power to the campaign. Her presence added international attention and highlighted Mauritius as a destination for world-class productions.
Identical Media’ Role
As the service production company, Identical Media managed every aspect of the shoot:
- Film production, crew, cameras, lighting, grip, and permits
- Professional photography services and support
- Location scouting and logistics
- Creative and technical coordination between local and international teams
Impact
The Lascana Summer Campaign was a seamless blend of film and photo production, setting a benchmark for fashion shoots in Mauritius. It also positioned the island as a destination not only for commercials and films but also for high-profile fashion campaigns with international talent.
Conclusion
With world-class models, an iconic fashion brand, and the stunning backdrop of Mauritius, this project highlighted the island’s capacity to host glamorous and logistically demanding productions. Identical Media is proud to have delivered another successful campaign that showcased both Mauritius and Lascana in their best light.
Looking to shoot your next fashion campaign in Mauritius? Explore our Production Services and learn how the Mauritius Film Rebate Scheme can support your project.
