We Are Plus AD Agency New York USA “LUX RESORTS” POS Films
LUX* Resorts and Hotels is a collection of six luxury boutique hotels, expanding rapidly to exotic destinations across the globe. The brand promises a lighter and brighter stay. Guests can expect their holiday to be filled with fresh experiences and playful surprises. At LUX* every moment matters, their unique brand programs allow guests to indulge and experience something unexpected.
Service Produced by Identical Pictures in Mauritius, February 2017.
The Problem
LUX* approached us because they were experiencing a disconnect between their brand experience and their video storytelling. The content did not reflect the playful and luxurious hotel experience. It lacked a playful, curious spirit. They needed to elevate the viewing experience to drive bookings and bring awareness as the brand expands to new destinations around the world.
Content Strategy And Programming
Through a content strategy phase we helped restructure their content ecosystem for smarter segmentation and a more creative expression of offerings. We looked at the different brand programs and pillars to identify distinct story points and opportunities.
We created a range of new story formats and a mix of modular templates and originals to deliver a cohesive experience as the brand expands to new destinations.
We then programmed a dynamic flow of stories that include brand programs and promotions, property and destination features, experience-based highlights and personal guest perspectives.
LUX* has created the ultimate guide to achieving the perfect holiday shots with the introduction of a photography studio and workshops.
Behind the Scenes of “LUX RESORTS” POS Films”.
